In Medium Format Advantage, learn the advantages and capabilities of medium-format cameras and examine all aspects of medium-format operations, including SLR, twin lens, panoramic, rangefinder, wide angle, press, and view cameras.
Also explained and illustrated are lenses and their accessories, motor drives, films, flashes, filters, slides and slide projectors, and more. Includes black and white and color photographs and drawings to illustrate proper use of equipment and various techniques, effects, and possibilities that produce successful photographs with the best possible image quality.
The medium format is truly the format in the middle. It combines many of the benefits of 35 mm photography with those of the large format, making a medium format system an excellent choice for almost all types of photography from candid action with a hand-held camera to critical studio work from a tripod.
Special chapters are devoted to these different applications and the type of equipment that most likely meets your photography needs. This book explains clearly the medium format's benefits, advantages, and disadvantages and provides a comparison of the medium format to other formats so you can decide whether it is right for you and your photography.
Readership: Professional photographers (commercial, documentary, art) and advanced amateurs. The definitive book on medium format, cameras and technique, the most commonly used format of commercial photography. New material on panoramic format, apochromatic lenses, aspheric lenses, tele extenders, glass and relative illumination, and motor drives. Updated information on perspective control, tilt controls, built in metering systems, and use of apertures.
About the Author: Ernst Wildi, Independent writer, lecturer and consultant to Victor Hasselblad, lecturing all over the world on medium format photography. He has written several hundred articles on photography and filmmaking and is also the author of The Hasselblad Manual. His photographic work has won many international awards.
Now in its seventh edition, View Camera Technique is a unique, comprehensive book that presents clearly and precisely the features, operations and applications of view cameras. It details camera movements, image formation, exposure control, and information concerning lenses and accessories.
Diagrams, comparison charts, and more than 500 photographs and illustrations by distinguished professional photographers provide the reader with the tools necessary to analyze a picture situation, set up and manipulate the camera, and portray the subject to meet the expectations of the professional photographer.
This text has been completely revised and updated to include over 100 brand-name view cameras, and offers comparison tables to assist readers in choosing cameras, lenses, and view-camera digital backs. This latest edition offers expanded coverage of the newest technology, including electronic features that simplify the use of view cameras for conventional photography and digital view cameras that eliminate the need for film and make it possible to modify the digital images with image-processing computer software programs.
Contents:
- View Cameras
- View Camera Adjustments
- Image Formation
- Exposure Controls
- View Camera Lenses
- Image Size and Perspective
- Depth of Field
- Exposure Meters
- Light-Sensitive Materials and Film Processing
- Filters
- Evolution of the View Camera
- Contemporary View Cameras
- Applications of View Cameras
Readership: Photographers; Students of Photography. Over 500 photographs and line drawings. Expanded coverage of the newest technology. Updated comparison tables for 111 brand-name view cameras and accessories including over 50 specific features
Inside you'll also find inspiring photographs from well-known photographers, illustrating a variety of photographic techniques using a Hasselblad camera.

* An ideal gift for aficionados of fine art photography
This commemorative book features intriguing images from ten master photographers from around the world and is the result of a rigorous and challenging judging process. Hasselbladaknown for manufacturing the finest photographic equipment for over 50 yearsasponsors the exclusive Masters contest each year, celebrating the best in both established and rising photographic talent. Starting with 1,700 worthy contestants who submitted ten photographs each, the team at Hasselblad painstakingly whittled down the pool of entrants to 100 finalists. Five editors of respected international photo magazines then selected the ten winners. These ten Hasselblad masters, representing the crA]me de la crA]me of world photography, were given use of the best cameras in the world and asked to interpret the theme "passion" in their own inimitable styles. This book contains these creative pictorials from each of the winning photographers.
| List Price: | Rs 4950 |
|---|---|
| Our Price: | Rs. 3762 |
| Discount: | Rs. 1188 |



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